AI & Social Media Simplified
Instagram now wants your 90-minute videos
Every major platform is now telling you the same thing in different words: build a library, not a feed.
Karata de Mada
AI & Social Media Simplified
Nearly half of recommended Reels are less than a day old
Meta told investors that nearly 45% of recommended Instagram Reels are now less than one day old. Add a $15 billion partnership ads business and a Threads claim aimed at X, and the earnings call reads like a creator briefing.
AI & Social Media Simplified
Threads is now rewarding conversation, not follower count
Threads is testing Gems, a badge for posts and replies that spark real discussion.
AI & Social Media Simplified
X Is Paying Creators to Become Video Creators
X is piloting the Video Kickstart Bonus, an invite-only program that pays selected creators to post vertical video on 15 different days and fast-tracks them toward Original Content Rewards. Here is what the rules say, what is still unclear, and what to do this week.
AI & Social Media Simplified
Meta and TikTok are closing the doors between each other: Here is what that means for your growth
Meta has banned TikTok ads in seven countries, TikTok is limiting links to rival apps, and Meta is testing apps that open straight into video.