Social media is the new search engine: How to optimize for AI discovery
Google isn’t dead… but it’s no longer the default starting point for millions of people.
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Your audience is moving into smaller rooms: Here is what X and Threads just told creators
X opened subscriber-only group chats for creators. A day later, Threads began testing Threads Friends, private posts for up to 50 people.
Instagram now wants your 90-minute videos
Every major platform is now telling you the same thing in different words: build a library, not a feed.
Nearly half of recommended Reels are less than a day old
Meta told investors that nearly 45% of recommended Instagram Reels are now less than one day old. Add a $15 billion partnership ads business and a Threads claim aimed at X, and the earnings call reads like a creator briefing.
Threads is now rewarding conversation, not follower count
Threads is testing Gems, a badge for posts and replies that spark real discussion.