Social media is the new search engine: How to optimize for AI discovery
Google isn’t dead… but it’s no longer the default starting point for millions of people.
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Your engagement bait is worthless on X now
If your X strategy includes telling people to engage so the algorithm sees your post, you have been building on a foundation that X just publicly confirmed it ignores.
The creator economy is splitting in two: Which side are you building on?
The creator economy is splitting in two. Most creators do not yet know which side they are on.
X is blocking AI-written accounts: And it is only the beginning
Yesterday X drew a line between using AI as a tool and being replaced by one, and every creator on X now needs to know which side of it they are on.
The state of AI right now: What every creator needs to know
Every week you spend using AI the same way you did six months ago is a week your competition is pulling further ahead.