Why free content is your most powerful asset
I used to think free content was just... content. Something you post and move on from. But I was completely underestimating it.
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Your content strategy just changed : Here is what every platform did this week
Every major social platform changed something significant this week and if you are still creating content the same way you were in September, at least one of those changes is already working against you.
X wants to pay creators for building with Grok
X just opened a second way to earn money on the platform, and this one has nothing to do with your follower count, your impressions, or how often you post.
X is telling you why your posts are not being seen with its Under the Hood update
X just gave every creator a tool that shows exactly why their posts are being suppressed.
Meta is starting to charge creators for growth
Meta didn't just launch a subscription — it started charging creators for the reach they already earned.